The successful hosting of this salon not only underscores Guangdong Zhonglian Cable Group's leading position within the industry but also provides cable enterprises with a premier platform for exchange and collaboration. Through in-depth discussions

Cable Overseas Expansion｜Guangdong Zhonglian Cable Group Hosts Cable Industry Overseas Salon, Where Trade Elites Discuss New Opportunities in Global Markets!

On January 13, 2026, the “Smart Connections, Global Reach: New Opportunities for Cable Industry Expansion and Southeast Asia Market Strategy” salon was successfully held. Organized by the Guangdong Wire and Cable Industry Association and the Foshan Wire and Cable Industry Association, and hosted by Guangdong Zhonglian Cable Group, the event explored new opportunities for overseas expansion and strategic positioning in Southeast Asia. At the event, experts analyzed overseas expansion opportunities for the cable industry, the market landscape in Southeast Asia, and “Belt and Road” certification standards, injecting new momentum into Guangdong Zhonglian Cable Group's global strategic layout.

Amidst the era of deep global economic integration and accelerated restructuring of industrial landscapes, enterprises “going global” to engage in international competition and cooperation has become an irreversible trend. A salon titled “Connecting the World, Wiring the Future”—focused on new opportunities for the cable industry's overseas expansion and strategic Southeast Asian positioning—was grandly held, marking a pivotal milestone in the industry's globalization journey.

1.Pooling industry resources to build a platform for exchange and cooperation
The Guangdong and Foshan Wire and Cable Industry Association has deep roots in the industry, boasting extensive resources and broad influence. It has long fostered industry exchange and cooperation by establishing professional platforms, providing development support to numerous enterprises. Guangdong Zhonglian Cable Group, a key player in the industry, actively responded to the associations' call by co-hosting this salon. Group President Li Zhiqiang, Vice President Li Huanting, Executive Vice President Yi Shouqiong, and Director of Foreign Trade Sales Li Zhigang attended the event, demonstrating the Group's high regard for both the salon and its globalization strategy.
The tripartite collaboration aims to pool industry wisdom, integrate resources, and establish an exchange platform for wire and cable enterprises to explore overseas expansion strategies. Amidst the complex international landscape, cable companies face both opportunities and challenges. Only through strengthened cooperation can they navigate market dynamics and achieve international development.

Wu Sheng, Secretary-General of the Municipal Cable Industry Association, presided over the opening session and noted that amid accelerating globalization, the cable industry faces both opportunities and challenges. This joint salon aims to deeply integrate resources and explore new pathways for overseas expansion.

Yi Shouqiong, Executive Vice President of Guangdong Zhonglian Cable Group, subsequently stated that the Group actively responds to the national call, is willing to join hands with industry partners for mutual benefit and win-win cooperation, share experience and resources, and learn from successful practices. In the future, the Group will increase investment to contribute to the global development of the industry.

2.Opportunities and challenges coexist; jointly pursuing high-quality development

At the event, industry elites and experts gathered to offer insights and strategies for the cable industry's global expansion. Liang Qiurong, Head of Policy Department and Policy Expert at Roadlink GLB (Shenzhen Political and Economic Affairs), delivered a presentation titled “Opportunities and Challenges for the Cable Industry's Global Expansion.” She addressed key pain points in overseas market entry, conducted an in-depth analysis of opportunities and challenges, and provided a detailed interpretation of policy differences and business environments between domestic and international markets. Amid complex international dynamics, his insights illuminated the path for enterprises like Guangdong Zhonglian Cable Group, clarifying international regulations and optimizing overseas expansion strategies to help companies avoid unnecessary detours.

Southeast Asia stands as a focal point for cable enterprises' global expansion. Qu Hui, Vice President of Shenzhen Qiaojiao Group, shares insights into its explosive opportunities, how to connect with overseas resources, accurately gauge market dynamics, enhance corporate market adaptability, and overcome the final barriers in channel development. Cable enterprises can leverage the IGB International Green Building Exhibition and its delegation tours to connect with government bodies, procurement entities, and industrial parks across Southeast Asia and Belt and Road regions. This facilitates access to key project leads and procurement demands in target countries. Practical compliance advice from industry experts further accelerates efficient market entry.

The Belt and Road Initiative opens up vast opportunities, yet divergent certification standards pose challenges for exports. Tang Mingquan, Deputy General Manager of U-Test Certification, explains certification standards along the Belt and Road routes, providing enterprises with essential solutions to overcome overseas certification hurdles. This ensures product compliance for global markets, enhances quality and competitiveness, and facilitates the expansion into international markets.

The successful hosting of this salon not only underscores Guangdong Zhonglian Cable Group's leading position within the industry but also provides cable enterprises with a premier platform for exchange and collaboration. Through in-depth discussions with industry elites, companies can better navigate their overseas strategies and deployments, jointly addressing the challenges and opportunities presented by the international market. With the collective efforts of all parties, the cable industry is poised to embrace a brighter future and write a new chapter of excellence in the global marketplace.